Website development is a domain which is much sought by companies, small and large businesses and freelancers. It is something which will never go out of fashion and there are a lot of reasons for the same. A website depicts what you are, who you are and an overview on what can you expect out of it. In the age of internet where almost 60% of the users around the world are connected, website development and web designing becomes increasingly mandatory.

Companies also need to have a footprint on the internet if they want to expand their businesses around the world. But some companies do not believe in making their websites to depict their companies, therefore we would be discussing 10 important reasons on why a website would make all the difference,
 

• CONVENIENT OPTION FOR CUSTOMERS: As mentioned before, this is the age of internet and businesses need to understand the fact that clients and customers would be able to approach them much more easily if they have a website. Therefore website development and website designing is an alternative which should be promoted. This will result in graduates and enthusiasts taking this as a career choice. There are almost millions and trillions and searches carried out all around the world in every single day. Your company would be there as part of that if you take an initiative.
• AN INCREASED EXPOSURE: Another primary reason which should be considered by the companies who are not interested in reaping the benefits of the internet age. Having your website listed out among the search results in any search engine like Google, Yahoo or Bing would result in potential clients noticing them. And if they you are able to provide a positive service to them, and then they would rate it as such in the internet. This can culminate into an increased amount of business since client referrals go a long way in ensuring profits to you.
• SHOUT OUT ABOUT YOUR WEBSITE: You have started a new business and you want the world to know about it. So you created a website, you have put in all the efforts, all your content and everything related to the company in it. Would you keep it idle OR would you showcase it for the world to see? Creating a website is not enough; you should market it via emails, social media, banners, shoutouts and so many other options to make its presence felt. So blab about your website as much as you want to.
• RELEVANT ADVERTISING: This is for companies and business houses that are into specific domains, specific products, etc. on which the company doesn’t have any idea about. Therefore, your website and your advertisements should contain content that are relevant to the product. The content should not contain mindless blabbering otherwise the customers would lose interest midway and that could result in unexpected losses. Even traditional advertising methods like paper banners using web designing and advanced methods like digital marketing make a business big.
• A PROMISE TO DELIVER: As we mentioned before, your company is a depiction of your face, your values and what your represent in terms of your product and your services that you provide. Your customers relate this website synonymously with your services that you provide which promotes your brand and a promise to deliver. It creates a professional image in front of your clients and that increases your respect in the market thereby increasing the face value of the company.  
  This might strike a bit of an oddment. How does website development and web designing save money? Making a website doesn’t cost you much, but the process which comes after that will cost you dearly if you are not careful enough. Digital marketing needs to be the key for promoting your website as opposed to the traditional marketing methods. Methods like brochures, flyers, newsletters and all would cost you a bomb, whereas with digital marketing you can target a specific category of customers and market those services.
• SAVES MONEY: This might strike a bit of an oddment. How does website development and web designing save money? Making a website doesn’t cost you much, but the process which comes after that will cost you dearly if you are not careful enough. Digital marketing needs to be the key for promoting your website as opposed to the traditional marketing methods. Methods like brochures, flyers, newsletters and all would cost you a bomb, whereas with digital marketing you can target a specific category of customers and market those services.
• 24/7 AVAILABILITY: When customers and clients are relying on your website to deliver at the nick of time, then you have to deliver no matter what. Apart from the website creation and the marketing strategies, you also need to maintain it via backend to handle the huge amount of traffic which will be generated when a lot of users come in. It would be catastrophic if your client wants something out of your website and you are not available to provide some sort of solution to them on the go. This could create a negative impression on them, your ratings will drop and that is something which you need to stay away from. 24/7 availability is necessary if you are offering your services on the go.
  It was much too cumbersome when the business owners had to resolve each and every query of the customers via phones. With a website of your own, you can add a query section wherein the clients can drop off a mail to your ID. You would then be able to give them your solutions one by one OR you can automate the simple queries with an auto reply and focus on larger queries. This is a time saving option where instead of solving some minor queries, you would be able to focus your energy on business expansion.
• TIME SAVING: It was much too cumbersome when the business owners had to resolve each and every query of the customers via phones. With a website of your own, you can add a query section wherein the clients can drop off a mail to your ID. You would then be able to give them your solutions one by one OR you can automate the simple queries with an auto reply and focus on larger queries. This is a time saving option where instead of solving some minor queries, you would be able to focus your energy on business expansion.
• TRACK THE NUMBER OF VISITS: This comes under the realm of the backend part of website development. You need to keep a daily track of your website’s performance and is the website able to penetrate the sections which were predetermined for it to penetrate. You can calculate the visitor count, specifically which customers had visited the site, number of queries which have been resolved and so on.
• TESTING NEW IDEAS: Your website should also resonate with the growing change in the market. It should not remain stagnant with the same thoughts that have been in place for decades. You can market them via your website and you can ask for reviews and opinions regarding the same and you will get responses for the same.

Companies also need to evolve with time and with the advent of website development and web designing strategies in place; there is a desperate need to do so. It is an absolute certainty that the companies will rise above from the age old traditions and embrace this new technological advancement to its fullest.